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Seeds of Fortune & Luster's Pink Lotion Join Forces on Girls Start Up Business Plan Competition

Seeds of Fortune & Luster Products Join Forces to Grow Entrepreneurship Program to Empower Young Women of Color



New York, New York (Date) - Seeds of Fortune, a nonprofit organization dedicated to financially empowering young women of color and helping them secure scholarships for college, in partnership with Luster Products, Inc., has announced an impactful partnership in Seeds of Fortune's entrepreneurship program: Girls Startup. The program is designed to support young women of color as they embark on their journey towards entrepreneurship and achieving economic independence by having the students study the 60 years of business operations of Lusters Products, Inc. and the Pink Lotion Brand.


"We are immensely proud and grateful to be able to partner with a trailblazing black-owned business like Luster Products, Inc.," said Nitiya Walker, Founder and Executive Director of Seeds of Fortune. "The importance of this partnership lies not only in its ability to advance the financial and educational prospects for young women of color, but also in the inspiration and empowerment it will bring to the wider community", quoted Lusters Executive.


The entrepreneurship program began in June 2023 and ran for 6 weeks with Reginald Maynor the Director of the International Division. This transformative initiative will bring together a cohort of 100 ambitious and talented young women and provide them with the essential knowledge, skills, and resources needed to turn their business ideas into reality. Participants were a part of an empowering environment that nurtures their dreams and aspirations. These young women will have the opportunity to engage in hands-on workshops, mentorship sessions, and networking opportunities with successful female entrepreneurs.


This initiative comes at a crucial time as many young women of color face a myriad of challenges in starting, maintaining, and growing their businesses. Through this joint effort, both organizations will address the racial and gender disparities that exist by creating pathways to success for the next generation of leaders. By partnering with Luster Products, Seeds of Fortune aims to set an example for other organizations and businesses to follow, creating a ripple effect that uplifts the lives of countless women of color.




For more information on Seeds of Fortune or the entrepreneurship program visit here.


About Seeds of Fortune

Seeds of Fortune is a nonprofit organization dedicated to financially empowering young women of color and assisting them in securing scholarships for college. Through mentorship, educational support, and financial literacy programs, Seeds of Fortune aims to bridge the gap and create opportunities for young women to thrive academically, personally, and professionally.


About Luster Products

Luster Products, Inc. is the world’s leading African-American owned manufacturer of premium personal care products. Luster’s Pink®, SCurl® and Pink® Kids are among its family of brands.brands. Today, Luster Products, Inc. employs more than 200 people worldwide. Through a dynamic salesforce and trade-partner network, our products are sold nationally and internationally in retail outlets, to male and female consumers as well as to haircare professionals.


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