GIRLS START UP
LESSON 5: MARKETING
Marketing is all about the 5 W's and H - Who, What, Where, When, Why, and How?
Who - needs your product or service (women, girls, men, boys, teenagers, moms, or babies)
What - you have to explain to people what your product or service accomplishes for them
Why - this explains to your customer why your business was established
How - this is how your customers will find your product or service
Marketing: social media, newspaper, website, radio, word of mouth, blogs, TV, local religious institution
Where - focuses on the location of your product or service
Business location: online business, store front, high school lobby, instagram store, church, community center
When - the time and place your business is open as well as launch date.
Ex: 24/7, 9:00-5:00 PM, Weekends, Weekdays
Launch date - the day/month/year you plan to start your business
Watch the video below to understand how this family started their business and how they were able to market the business.
Record the Who of your business idea:
Record the What of your business idea:
Record the When of your business idea:
Record the Where of your business idea:
Record the Why of your business idea:
Record the How of your business idea: