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GIRLS START UP

LESSON 2: COMPETITION

Tamara Rodriguez

Think about who else may have the same product or service as you. How can you learn from them to make your project solution stronger. For example, H&M and Forever 21 are competitors; they both product fast-service clothing to young women but they have two different business models. Watch the video below of Chental Songbembry's The Honey Bunch Kids business to understand more about competition: 

Research your competition: 

Now that you understand competition a little more, research and name 3 competitors in your space:

Differentiation:

What makes your product or service different from your 3 competitors?